Are you taking your company public? Here is what you need to know. Disclosure Obligations: \”If my company becomes \”public,\” what are its disclosure obligations?\”

The Securities Exchange Act of 1934 requires a company to file certain periodic reports once its registration statement has been declared effective. This obligation continues indefinitely unless:

At the beginning of any subsequent fiscal year, the class of securities offered is held of record by less than 300 persons; or

At the beginning of any subsequent fiscal year (except the two fiscal years immediately succeeding the year the registration statement became effective), all securities offered are held of record by less than 500 persons and the issuer has had less than $5 million in total assets for each of its last three fiscal years.

In these cases, the reporting obligation may be suspended. Otherwise, a company must continuously disclose certain information about:

Its operations; Its officers, directors, and certain shareholders (including salary, various fringe benefits, and inside transactions between the company and management); The financial condition of the business (including audited financial statements by an independent certified public accountant); The Public Company Accounting Oversight Board (or PCAOB) (sometimes called \”Peekaboo\”) is a private-sector, non-profit corporation created by the Sarbanes-Oxley Act, a 2002 United States federal law, to oversee the auditors of public companies. Its competitive position, material terms of certain contracts or lease agreements; acquisitions and mergers, creation of certain financial obligations, and material impairment of assets; unregistered sales of equity securities; changes in its accountant; and changes in its board of directors and management;

In addition, a company must promptly disclose to the public any information that would be considered important to its present or prospective stockholders.

All companies with total assets exceeding $5 million and a class of equity securities held by 500 or more persons are required by the Securities Exchange Act of 1934 to file the same supplementary, periodic, and current reports as noted above. Companies with these characteristics must also comply with the Commission\’s proxy rules if proxies are solicited from holders of its securities. In such a case, the company must furnish all shareholders proxy statements disclosing all material facts concerning matters on which they are being asked to vote. If the proxy solicitation by management relates to an annual meeting at which directors are to be elected, the Commission\’s proxy rules also require the company to furnish each shareholder an annual report disclosing certain information about the company, including audited financial statements for its latest fiscal year.

Exemptions

The Securities Act of 1933 provides several exemptions from the registration requirements; the most common are discussed below. Nonetheless, purchases or sales of securities (even in exempt transactions) are subject to the antifraud provisions of the federal securities laws. This means that issuers are responsible for false or misleading statements (whether oral or written) which may be redressed through private or government legal action, including criminal sanctions. Also, if all conditions of the exemptions discussed below are not met, purchasers may seek to have their purchase price refunded. In addition, the fact that an offending may be exempt from certain provisions of the federal securities laws does not necessarily mean that it is exempt from the notice and filing obligations of various state laws.

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Growing your company sales by adding promotional and sales agents and increasing your marketing exposure is an obvious way to beef up revenues but few companies consider the virtually instantaneous power of strategic alliances. Creating strategic partnerships with \’would be\’ rivals and companies that cater to your business genre can help you rapidly take possession of your market.

If you are a printer, team up with brochure designers, ink and paper distributors, advertising firms and print solution resellers. If you are a solar panel technology company then team up with corporations who have government grants for research and development and other alternative energy groups such as wind energy turbine technology firms, Department of Energy contractors etc. By teaming up with other companies and combining resources. You can stimulate growth in every area of your business. Look at each individual product and service you offer.

Now think of other companies who you can team up with to share resources. Make sure you create win/win opportunities for everyone involved as this is the only way to truly take advantage of this type of partnership. Don\’t look at this concept as leaching off of other company\’s resources, to the contrary, carefully researched and structured alliances will transform the here and now as well as future business of all parties involved. Strategic alliances will also enhance your appeal as an \’invest-able\’ business to venture capital firms and angel investors.

Think about it. You have a carefully constructed and managed corporate infrastructure. You\’ve taken the steps to make sure that each of your \’C\’ level executives has been promoted as the \’who\’s who\’ in the industry to speed up investor due diligence and increase customer confidence. You\’ve carefully selected a board of directors that will effectively and actively guide you through the turbulent industry environment with their proven track record of success. And you\’ve even initiated and solidified powerful partnerships that enhance your business concept and strengthen the longevity of your company.

You are now ready for expansion, investors, venture capital firms, taking your company public, attracting a professional CEO or CFO and practically anything your company is setting out to do.

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Being able to diagnose issues with your car can be terribly beneficial. When you know what the issue is you can decide for yourself if it is something you can repair or something you need professional help with. If nothing else, you can do a little bit of research and go into the vehicle garage knowing what to expect as far as fix costs are concerned. One of the better models on the market today is the Actron Auto Scanner.

This is a great scanner that is simple enough to use, so even if you have not used one in the past you\’ll learn quickly. The Actron Auto Scanner is a great deal for those who have not used like unit as well as those who need a trustworthy auto scanner. The Actron Auto Scanner is what\’s known as an OBD II scanner. This unit is a good option if you\’ve got a automobile that was made of 1996 on. This unit is so easy to use and will even let you translate any results with ease, even the first time you use it you may understand what to do and even understand how the unit works.

As you could have guessed, the Actron Auto Scanner has many great features, which is part of why it is so favored. As an example, it can not only read but erase OBD II trouble codes that are stockpiled in the PCM, including outstanding codes. The unit will also read, display, and erase diagnostic trouble codes. The automobile scanner will display definitions for generic and manufacturer explicit codes and will also display free frame information.

Further features that are liked include the simplicity of use and ability to quickly hook the unit up to the vehicle. The giant backlit screen makes it easy to read the diagnostic difficulty codes and their definitions. There is no guess work related to this great display. You may also use this unit to turn off the check engine line, and you can update codes and software through the web.

The Actron Auto Scanner has a very easy to use menu. The menu will allow you to simply see whether or not the vehicle is ready for an emissions test. In addition, the unit will indicate and immediately fail a vehicle that has its check engine light on. You will also receive alerts of pending diagnostic difficulty codes.

When you purchase the Actron Auto Scanner you\’ll receive the base unit, the OBD II cable, and eight foot extension wire, a USB wire, a soft case, and a professional companion CD. In brief you get all you need to begin using one of these units with ease as fast as you open it up and take it out of the box.

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An incredible marketing opportunity is now being presented in the form of mobile marketing with SMS technology and related methods. The data shows an incredible growth in cell phone users throughout the world and the result is a huge target audience for marketers in every country.

Mobile marketing leadership is a worthy pursuit given the great opportunity this new method presents. It has been called a growth market like the internet was 15 years ago, only bigger even than that.

Early response to cell phone marketing by users has been positive. And people who are active texters are twice as active as emailers on average, which is a good sign that the upside for consumer involvement with mobile marketing is great.

Email messages are opened far less frequently than text messages, which are considered by users to be more important and more urgent.

Email messages today may or may not be read, however, text messages create such interest that they are read virtually 100% of the time. Consequently, it\’s not hard to understand why the business community is so enthusiastic about the potential of mobile marketing as a new and powerful strategy for reaching consumers as well as other businesses.

Text messages create urgency far beyond almost any other form of communication plus they are very personal as well. The most similar form of marketing message delivery is probably Fedex, which of course nobody ignores. Text messages are more powerful than hardcopy regular mail as well.

Because of this high importance, marketers need to be careful not to abuse the right to send a message to someone\’s cell phone. Just as with email, but even more so, rules of opt-in and opt-out are important to follow. Users will have a low tolerance for anything that appears to be spam coming to their cell phone and complaints will surely be loud and immediate about cell phone spammers.

Text messaging is also a very cost-effective way to market compared to other forms. The incremental cost of delivery to larger and larger audiences is low and costs should continue to come down as usage and acceptance goes up in coming years. The saturation of the market is not likely as the potential audience is so huge and diverse.

Many companies already provide support services for mobile marketers and the number is increasing everyday. That means that the time to get in is now as there is plenty of help along the way, even as new ground is pioneered in this still early industry. A quick online search for \”mobile marketing\” reveals that there are many opportunities to find assistance.

With one billion SMS messages sent worldwide each month, and the number of cell phone users in every part of the world growing rapidly, mobile marketing is certainly here to stay. Establishing an early position is still possible and is highly recommended. It just makes good business sense when the market size numbers are so staggeringly large. \”Selling by cell\” is here to stay.

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We get calls all day, every day from companies that talk about \’wanting\’ real corporate publicity that will transform their company but few have the stomach for what it really takes and even fewer have the financial dedication it takes to obliterate their competition and take their rightful place at the top of the food chain.

Of course it\’s important to cater to the traditional media (TV, radio, newspaper, industry journals, etc) but the genre of publicity that wins every time is viral publicity consisting of video, social and news bookmarks, article submissions, press release submissions and photo/logo sharing sites. The reality is online publicity is where you\’re going to completely annihilate your competitors and claim your rightful position.

When you take into consideration the ultra powerful medium and stealth of viral publicity, all other promotional genres cower in comparison. Online your pre public or post public company will claim instant viewers and a cult-like following that TV and radio can\’t even remotely compare. Billions of searches take place every day and it is the viral publicists job to do what SEO and traditional publicists can\’t do and that is get solid search engine ranking while simultaneously bringing in powerful results that are targeted and strategically placed.

Forget pay per click, it\’s a waste of your time. crush everything in your path with viral publicity that claims power positions on the natural search results on all search engines. You must have a solid combination of mediums at use to take control of targeted keywords and industry genres.

So the next time you tell your self-proclaimed publicist or seo agent that you need publicity that will claim your position and deliver virtually instantaneous results for your company, you\’ll understand why there is silence on the other end of the line…because they have no clue as to what it takes to get serious results that will rip and shred everything in your path. The powerful combination of viral publicity and massive exposure will force-feed your concept to the willing masses who are pleading with a company in your industry to step up and spoon-feed the very info that your company is offering.

Stop wasting time and money with so called \’solutions\’ that don\’t work. You need a publicist, investor relations specialist and SEO demigod that will take you by the hand and pave a way for your company to succeed.

For Corporate Consulting or Investor Relations Solutions, call Princeton Corporate Solutions at 267-233-0183Corporate Publicity That Works the easy way!