Trade Show Or Tradeshow
As the SEO tech for Winmax Video of California, a video production company specializing in trade show video, I need to know how to spell “trade show.” However, that’s not as simple as it might seem. The two terms are often used interchangeably, and there is no agreement over when one form of the word should be used and when the other is more proper.
I was curiouis to see how people spell trade show on the Internet so I made a Google search for “trade show or tradeshow.” Trade show was
Spelled “trade show” 28 times on the first results page and “tradeshow” 14 times. I then went down the list of companies that came up on the search, and found that 7 spelled the word “trade show,” 2 spelled the word “tradeshow,” and one spelled it trade show and tradeshow in the same listing.
I searched for articles discussing the problem, and found a blogroll article that referred to this problem as a spelling debate. The article, entitled Trade Show or Tradeshow, cited 4 important references to the word Trade Show, within the tradeshow world. Tradeshow week and the American Tradeshow Directory spell tradeshow as one word, the Trade Show Exhibitors Association, as two, and Susan Friedman, the Tradeshow Coach uses both formats.
Online Dictionary.com only recognizes the “trade show” spelling, and calls it a noun.
I have my own theory as why the word appears in two forms, and I will share it with you. Frequently the word trade show is used to modify another word, such as in “trade show video.” While trade show is a noun, it is acting, in this phrase as a noun that modifies another noun. Nouns can modify other nouns. They do so by appearing before the second noun, as in the phrase “mountain bike.” You can recognize an adjectival noun because while the noun it modifies can become plural, it won’t, e.g. “mountain bikes.” In some languages an adjectival noun is spelled differently to make it clear that it is modifies the noun that follows it. English has no such rule.
In my opinion trade show is a word trying to act like a foreign adjectival noun, and adapt two different spellings. However, if so, it is a process which is out of hand and in large part sustained by thoughtless imitation. However, that said, I will admit that the current use of the two words is probably not that well thought out, and is often buoyed by blind imitation. For example, when I first set about optimizing the Winmax website, I spent two minutes researching the spelling of trade show, and came up with one rule, Which ever way I choose to spell trade show, I should be consistent. In the end, I decided to spell it both ways, because I thought we would come up on more searches. We currently come up on page one of Google for tradeshow video, and page two for trade show video.
Personally, I would recommend spelling trade show as “Trade Show” when it stands on its own, as in “The Los Angeles Trade Show.” And when trade show modifies another term spell it “tradeshow,” as in “Tradeshow video.”
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